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Six Essential Principles for Marketing to Women Business Owners Written by: Lois Carter Fay Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.As of 2004, there are an estimated 10.6 million privately-held firms in the U.S. that are 50% or more women-owned, accounting for nearly half (48%) of all privately-held firms. These firms generate 2.46 trillion in sales and employ 19.1 million people nationwide according to the April 2004 biennial update on women-owned businesses by the Center for Women’s Business Research. The report was based on U.S. Census Bureau data.I’m sure it comes as no surprise to you to learn that selling goods and products to women (especially women business owners) is different than selling to men. If you’d like to do business with this huge segment of the business world, what do you need to know?In my business as a marketing consultant for women entrepreneurs, I've discovered six easy, but essential, principles for doing business with women business owners. They are:- Start small.- Look at the big picture.- Sweat the small stuff.- Less is more, as long as it’s quality.- Build relationships through education.- Stay visible and involved.Now let's look at these principles a little more closely.Start small.Women business owners (WBOs) tend to be very cautious. They make very careful decisions that are well-thought-out.  read more » Six Essential Principles for Marketing to Women Business Owners 25 Valuable Phone Numbers For Small Businesses Success Your Thoughts Are Powerful Choose Your Best Life Where Are Your Choices Leading You Tips for Launching Your Own Business Presentation Skills Without PowerPoint Underestimating the Power of InHouse PR Hearing That Entrepreneurial Voice Aspirations Worth Their Weight in Platinum What Women Want